
Energy costs and your pet sitting business
As energy costs rise, I see more and more pet sitting business struggling to keep afloat
while we cruise along much the same as always. Granted, pet sitting business
startups pay as much for fuel as everyone else, but it’s not all about fuel.
Fuel costs will not ruin a well-run and organized pet sitting business – it’s
only one small piece of a larger puzzle. When I decided to start a pet sitting
business, I focused on visit density (how close together your customers are). I
found that this makes money for more than one reason and should be a corner
stone of your existing or pet sitting business startup.
Visit density is essentially having many customers in a fixed area. Now, if you sit around hoping a lot of customers will call from the same area, you’re going to be waiting a long time. After 19 years in the pet sitting business, I can clearly say, as an expert, that this will not happen on its own. You can, on the other hand, take charge of your pet sitting business and make it happen just like I do in the course of regular business. Not a day goes by that I do not leave brochures, business cards or flyers at homes in neighborhoods where I am already working.
Get out and start walking the neighborhoods right around where you live and hit
every house – do not skip even one! Always ring the bell so you might get a
chance to actually speak to someone and introduce your pet sitting business. Introduce yourself and hand them a
brochure. With some luck they might even have a few questions, which is a golden
opportunity to promote your pet sitting business startup. If you see someone
walking a dog, introduce yourself and give them with a business card try nto
tell them a little about your pet sitting business.
Okay, it’s leg work, but here is the payoff of visit density for your
pet sitting business: you will
use significantly less gasoline than your competitors and spend much more time
with pets doing pet sitting which, by the way, is how you get paid. Your utilization numbers will
be high and your fuel cost low, a very profitable scenario. There is no rocket
science here – it’s all about the knowledge of how to run a pet sitting business
startup correctly without spinning your wheels and wasting your time with
unsuccessful ideas that cost you money.
Spend some time developing visit density and your efforts will reward you handsomely for many years to come. It only takes a little desire and a pair of sneakers. Another perk is that after you get several jobs on a street, you and your pet sitting business will own the street with word of mouth, so always do a great job to get another job.
John A. Corey created his own highly successful pet-sitting business, Critters Choice and is the author of Pet Sitting Success: The Critters Choice Way. His goal is to share the hands-on knowledge he has gained over the last 19 years, which makes it possible for others to avoid many of the common pitfalls all pet sitting startups experience and quickly move on to achieving success.
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